Birthdays 4 Business

Maximizing Your Return on Investment: 10 Key Points for Effective Advertising and Marketing

2024-01-16

In the fast-paced world of business, the effectiveness of your advertising and marketing strategies can make or break your success. To ensure that you are maximizing your Return on Investment (ROI), it's essential to evaluate various aspects of your campaigns. Here are my top 10 primary evaluation points to guide you in creating impactful advertising and marketing initiatives:

Trackable Customer Response: Evaluate whether your advertising not only reaches your target audience but also prompts them to respond in a measurable way. The ability to track responses allows you to gauge the success of your campaigns and adjust strategies accordingly.
Emotional Hook: Craft a message with an emotional hook, as emotional messages can yield up to 5 times higher response rates. Connecting with your audience on a personal level creates a lasting impression and increases the likelihood of engagement.
New Customer Acquisition Cost: Determine the average cost of acquiring a new customer. Understanding this metric helps you allocate your budget effectively and ensures that your customer acquisition efforts are cost-efficient.
Extra Visit Cost: Analyze the average cost associated with encouraging existing customers to make additional visits. This metric is crucial for optimizing loyalty programs and enticing repeat business.
Direct Response Branding: Consider whether your branding efforts result in a direct response or merely brand recall. While brand awareness is important, direct response branding ensures that your marketing efforts drive immediate action from your audience.
Saturation vs. Direct Response: Differentiate between saturation and direct response methods. Understand the benefits and differences of each approach and tailor your strategies based on your business goals and target audience.
Targeted Reach: Assess whether your advertising effectively reaches your primary customer profile in your local neighborhood. Focusing on the most lucrative customer demographics can significantly impact your bottom line.
Controlled Discounting: Implement controlled discounting strategies to avoid compromising your company's image. Strike a balance between offering discounts to attract business and maintaining the perceived value of your products or services.
Building Local Goodwill: Ensure that your advertising and marketing efforts contribute to building goodwill in your local community. Positive associations with your brand can lead to increased customer loyalty and word-of-mouth referrals.
Customer and Profitability Analysis: Have a clear understanding of your profits and identify the types of customers contributing to them. This includes recognizing existing customers and targeting the right demographics to enhance your revenue streams.

By carefully evaluating these 10 points, you can create advertising and marketing strategies that not only reach your audience but also generate a positive impact on your bottom line. Remember, the key to a successful campaign is not just in reaching customers but in prompting them to take measurable actions that contribute to the growth and sustainability of your business.

6 Secret Restaurant Marketing Tips To Fill These Huge Sales Opportunities & Replaces Losses That Every Restaurant Faces

2022-01-12

Do you think most people like to try a new place out not knowing if they will like the food or experience, or like to stick with who they know they like?

Why Birthday Marketing Saved Many Restaurants’ Business During Covid

2022-01-07

When Covid closed down restaurants, were you able to contact your customers directly to keep them updated with what your restaurant is doing? Or did they have to try and look you up or see a sign or call to know?

When Should You Do Marketing for Your Restaurant and How

2020-06-24

Marketing should be part of your everyday business during good times or challenging times. Because you will always:

Lose customers you want to get back (statistically 20% every year during good times – up to 80% now)
Have competition that you can pull visits from
Be able to increase existing customer visits and increase their loyalty

The question shouldn’t be IF you should market, but rather HOW you should market which is very Important.

Marketing during good times protects your investment and allows you to make more. Marketing during challenging times like these allows you to get your business back, protect future losses, and grow to your potential.

Marketing Cost Vs Marketing Investment

There’s a HUGE difference between marketing cost and marketing investment. You shouldn’t do ANY advertising or marketing that COST you any money. Only focus on advertising and marketing that can verify you have a good Return on Investment then accelerate it to the max if you want to make the most.

What You Should Be Tracking / Evaluating with Advertising

# of increased visit sales
New Faces generated that you can turn into New Regulars.
# Of Lost Customers returning
Initial visit sales minus food costs and discounts for gross profits vs investment
Repeat visit value of New or Renewed satisfied Regulars if those type of New Faces were generated

In order to know this, the advertising or marketing must provide a tracking system to analyze all these bullet points. Otherwise, you are just “shooting in the dark” without really knowing what’s working or what isn’t. Stay away from the mentality: “I’m doing this type of advertising to get my name out there” I also like to recommend advertising or marketing that not only builds branding of your name, but gets them to respond as well.

What Is Not Accurate Tracking

Simply comparing one year to the next is an accurate assessment of how your business is doing overall, but is never an accurate measure of return on investment for any advertising itself. Because there are too many variables that can skew the numbers one way or the other. During this pandemic was an extreme example. However, until now, that’s usually been the only way to measure advertising costs.

What Budgets Really Mean

That’s why businesses use “budgets”. Budget is a number that you’re willing to lose in order to try and grow your business without really knowing what you’re making from it alone. Yikes. I started LePera Marketing over 20 years ago to find alternative solutions because I was tired of wasting this money myself. If you advertise now, using the right ways, you can still have losses compared to last year, but start recovering and rebuilding which is very important for your future solvency.

The BEST advertising or marketing for a restaurant are broken down into these 3 (A.B.C) categories:

A. Marketing where the consumer needs to find or follow you:

ON-LINE - Have great product or service presence / photos on-line for those checking you out and monitor reviews customers are giving you to respond to them all
FACEBOOK - Use Facebook to engage with customers that will follow you. Other Social Media is fine as well

B. Marketing where the consumer needs to enroll or sign-up for something

CUSTOMER LIST - Build a Direct Mail, Email & Texting Customer list to communicate with your customers for New Business Products or Services you want to promote, Updates, Anniversaries, Promos, Thank You’s, Rewards, Events etc. Signing up for FREE Birthday offer is the BEST incentive to get customers to enroll

C. Marketing where the consumer doesn’t need to sign-up for anything, or even know who you are

PERSONALIZED, TARGETED DIRECT MAIL - Personalized, Targeted Direct Mail is the BEST way to reach everyone and avoid all the On-line chaos out there. Much more effective to target vs saturation marketing approach
BIRTHDAYS IS THE BEST TIME & REASON to utilize this type of Direct Mail. Everyone has a birthday and most want to celebrate at home, or office, or dining out. Making it perfect to promote Take-out, Dine-in, Catering, or Delivery. Birthdays are proven to be recession proof as show during the 2008 recession.
BIRTHDAYS ARE BEST BRANDING METHOD …because people “remember” someone sending them a personalized birthday card in the mail for a long time. Typically, up to at least a full year that’s verified.

To make the most, market all these A, B, C areas because they can work hand-in hand and have different objectives

During these challenging times, I strongly advise not to “wait” till you think you can afford to do any. IF it’s the “right” advertising or marketing it can be verified that it pays for itself, so it doesn’t “cost” you anything. If you’re already doing A and/or B to it’s potential, but still not seeing all the sales you can handle, then you’ll want to do “C” also to bounce back or get there. Your fixed operational costs are the same whether you have more people buying from you or not, whether it be take-out, delivery, or dine-in. So, maximize every inch of space and every type of service you can for consumers to buy from you.

Fear Of Covid-19 Keeping Consumers Away From Dine-In

With the fear of Covid-19 making some fearful to go out…send them a personalized birthday card and tell them you’d like to cook for them to enjoy their meal at your place or we’ll bring it to you. You’ll be amazed at how many decide to “risk” trying your atmosphere out again, and then realize it wasn’t so fearful or bad, and if they don’t, you can still enjoy the sale for take-out or delivery, but still keeping your customer. Otherwise, most will be buying somewhere else for their birthday to celebrate.

CLICK HERE FOR A FREE OVERALL ADVERTISING / MARKETING EVALUATION FOR YOUR BUSINESS WITH NO OBLIGATION!

FREE MARKETING CONSULTATION

Why Birthdays 4 Business Is Your Solution to Challenging Times!

2020-06-15

What’s the #1 time of year that most everyone likes to go out to eat or celebrate at home?

IT’S BIRTHDAYS

And they buy food, drinks, and desserts from many different types of restaurants or bars so they don’t have to cook. Even during challenging times like these. Making it the BEST TIME to market and BEST AUDIENCE to market to for restaurants and some retailers. Because most are going to buy from someone somewhere.

INCENTIVIZE THEM TO BUY FROM YOU

If you incentivize them to make your place their first choice, and let them use the offers any day during their birthday month…you can make a lot of additional revenue and get new returning regulars. Just let them come to you for Dine-in or Take-out, and/or offer to Deliver to them…whichever method they are comfortable with. So you don’t have any concerns with Covid-19 dining restrictions and can start re-growing your business. This can be your Solution to Challenging times. It was during the 2008 Recession and it is now.

Birthdays are proven to be recession proof.

WE HAVE THE NAMES

We know who all of them are in your neighborhood, and have their contact information. So we can personally invite them to your place during their birthday month through the mail. Up to thousands each month. This not only builds extra sales, but also builds a personal relationship perception of your business.

THE WAY IT WORKS

We will create a custom birthday card on your behalf with 2 different offers for them to visit you 2 times. As you can imagine, they get EXCITED receiving it! Especially when they knew they never signed up for anything. You can select how many and which ones you’d like to invite, so you don’t have to just contact your own birthday list if you have one. Imagine the EXTRA SALES and NEW FACES you can get generate. IT’S HUGE!

Then you can turn the people that respond into NEW REGULARS for Dine-in, Take-out, Catering, Curbside, Drive-up or Delivery. This creates a steady flow of NEW business for any or all these areas every month. Can you see that?

MAILER EXAMPLES

THAT’S NOT ALL!

Not only will we get them there, but we can also automatically invite them back for their Anniversary, Holidays, Promos, and Special events for you. We keep them in the habit of returning to your place after their birthday as well using Email, Texting, and Direct Mail. This can increase their annual visits up to 3x more often than making them remember to come back on their own. It’s easy to get sidetracked with all the other competitive options they have out there.

DIGITAL MARKETING

TRACKING YOUR PROFITS

Best part is…unlike any other advertising or marketing, we will show you how much you are making, and who you’re making it from with Guaranteed Results for qualified restaurants. We’ll even show you what they think of your place. Our special tracking system called NETPro© allows us to do this for you.

NETPRO EXAMPLES

ONLY ADVERTISING OR MARKETING YOU WILL EVER NEED

Since everyone has a birthday with different ones every day…every month…all year long… this can be the only advertising or marketing you will ever need to grow your business from New and Existing Customers if you invite them all. It also Rewards all your Regulars once a year to maintain or accelerate their loyalty once a year.

Marketing Wheel Overview

Here’s how the overall marketing campaign looks, which is all customizable.

A.R.M.S ILLUSTRATION

SPECIAL TRIAL OFFER

Simply try it and let us show you how well it works for as long as you’d like. You’ll hear several customer appreciation comments that receive a birthday card from you. Many will spread the word in your community about how great you are Plus because of our tracking, you’ll know exactly what you’re making and who you’re making it from.

Marketing Evaluation Questionnaire

Short Intro Video

B4B ULTIMATE MARKETING PLAN

Download Presentation

LM PRICING LM AGREEMENT FORM Break-Even Guarantee NETPro© Tracking Instructions ROI Worksheet

How To Change Consumer Habits to Buy From You

2020-05-29

UNDERSTAND WHAT CONSUMERS ARE THINKING - OVERCOME THEIR FEARS

We are all creatures of habit, aren’t we? The challenges most restaurants and many retailers face now is that Covid-19 has forced all of us to hibernate and change many of our previously normal habits which may have been buying from you. This includes where and how we “dine-in” at a restaurant or buy food prepared to “dine-in” at home. In order to get many to feel comfortable buying from you again or for the 1^st time, it’s important to understand what they are thinking to offer solutions to their concerns.

THESE ARE THE QUESTIONS THEY ARE ASKING THEMSELVES RIGHT NOW AND FEARS WHICH ARE:

What does social distancing look like at your place?
Can we still enjoy a meal together like we used to?
Will limited capacity mean I won’t have a place to sit when I get there?
Can we sit at the same table together?
What is ordering curbside or take-out like with you?
Will the meal and portion size be the same ordering Take-out or Curbside as it was Dine-in?
Will they come out to my car wearing a mask if it’s Curbside?
Will your staff, restrooms and atmosphere be using CDC protocols & wearing a mask?
Can I order beer or alcohol curbside and if so, what kind and what does the container look like?
How and where should we order food & beverage for or Birthday and Anniversary since we definitely want to celebrate during those times either at home or dining out.

THE SOLUTION – REACH OUT TO THEM PERSONALLY & DIRECTLY TO COMFORT THEIR FEARS & THEY’LL COME BACK

Just saying you offer Curbside, Take-out, Drive-up or that you’re now open for Dine-In isn’t going to be enough for “most” to feel comfortable with what to expect. And that’s if they even see your message somewhere. They need to know what you’re offering, but for most, they also need to have a compelling, motivating offer to incentivize trying these new experiences with you. That way, you can put their minds at ease to return after realizing how enjoyable, easy and fun it was visiting you again or for the first time. But this should be done in a highly controlled and targeted discounting way so you make money and control comps.

BEST WAY TO ACHIEVE THIS

Invite them to try your place for Dine-in, Curbside, Take-out or Delivery in a very personalized way
Invite them during a time when most everyone is going to either dine-out or order food for home to celebrate, which is their birthday. Birthdays typically yield up to 6x higher response rate
Use OUR Birthday list and select which demographics and how many you’d like to invite around you
Personalize the birthday card with their name and 2 offers on it for 2 separate visits that month
Make your birthday offers valid for Dine-in, Take-out, Curbside or possibly Delivery.

Let “them” decide how they want to experience buying from you.

Show visuals of your food and possibly atmosphere on the mailer to give them a visual of expectations
Have a response tracking system that allows you to know how many are responding…what you’re making after discounts…what type of customers are responding….which methods they are electing to buy from you…and what their customer ratings are from their experience. This invaluable knowledge will allow you to analyze & assess what consumers think of your changes and how appealing they are to them.

Our one-of-a-kind NETPro © tracking does this: “IF THEY COME BACK…YOU’RE ON TRACK”!

Add an additional digital sign-up on mailer to invite them back for their Anniversary & Promos for more sales and to keep them in the habit of coming back. We can automate this for you with our unique A.R.M.S system.

STATISTICALLY AFTER THEY’VE VISITED YOU 3X IN CLOSE PROXIMITY, THEY’VE ESTABLISHED A “HABIT” OF VISITING YOU WHICH SHOULD BE THE PRIMARY OBJECTIVE!

BIRTHDAYS 4 BUSINESS CAN DO ALL THIS FOR YOU AND MORE WITH THE BEST RECOMMENDATIONS!

DON’T DELAY!

MAKE YOUR RESTAURANT TOP-OF-MIND WHEN THEY’RE MAKING THEIR DINING “IN OR OUT” CHOICES

The longer you wait, the harder it will be to get them back. Now is the time many are on the fence and undecided about where and how they can enjoy a good meal without cooking.

Get them to start a new spending habit with you using whatever method(s) they desire. It’s all profitable.

If you’d like us to contact you with details click on the CONTACT US link below

Please Contact Me

Best Way to Rebound Your Restaurant from Covid-19

2020-05-18

Get Those Customers Back Right Away!

The ONLY Restaurant Marketing That Worked During 2008 Recession

2020-05-10

ONE 30 TABLE RESTAURANT GENERATED $862,000 IN EXTRA SALES DURING THIS TIME

BIRTHDAYS 4 BUSINESS MAILERS HAVE PROVEN TO BE RECESSION PROOF!

Back in 2008 when the stock market crashed and many restaurants were closing, our Birthdays 4 Business Birthday mailers helped keep many restaurants solvent while many others were closing

One Casual/Fine Dining 30 table restaurant in particular called Jerry’s Old Town Inn generated $862,000 in extra sales from our Birthday mailers’ first visit alone. This was generated from OUR birthday data base, which includes Birthdays from New Movers into the area.

Our unique tracking showed that most of their responses were “non-regulars”. This verifies the sales were mostly “additional” spending they would not have had “without” the mailers. As an additional profit value, the restaurant had the opportunity to turn many of these New Faces into New Regulars. The “Regulars” that received the mailer were rewarded for their patronage all year long. Consumers LOVE receiving tangible birthday cards and gifts! If you send different ones out to different birthday prospects each month, your business will continue to thrive incrementally.

THE SECRET WHY BIRTHDAYS 4 BUSINESS MAILERS ARE SO PROFITABLE NOW AND THEN

Proven data shows that there’s one non-seasonal time of year when most consumers spend extra money with all types of restaurants even if times are tough: birthdays. No matter if it’s dine-in, carryout, curbside, drive-up or delivery. Using digital data bases only allows you to reach your existing opt-in customers. The mailbox using OUR data base allows you to reach EVERYONE!

7 BENEFITS FOR USING BIRTHDAYS 4 BUSINESS MAILERS THAT FAR EXCEED JUST BEING A PROMOTION

This is a time when rewarding your customers’ loyalty means the most to them. Never take their business for granted.
It’s a perfect time to get brand new customers to try your place for the first time
It’s the best time and way to coax lost customers to return.
Birthdays are a holiday that supersedes all others for extra restaurant sales, comparable to Christmas that is spread out all year long. Consumers celebrate at home or going out
Because of our proprietary NETPro© tracking you can actually track your return on investment for a change.
It replaces 17% (statistically) of consumers that move away from you each year
The mailbox with OUR data base allows you to select and reach out to get most “EVERY” new regular prospect in your neighborhood you desire.

BEST WAY TO GET LOST COVID-19 CUSTOMERS BACK

17% of Consumers move every year and up to 3% become deceased. This is during “normal” times. Right now because of COVID-19 restaurants have lost up to 90% of their customers. Reach out to everyone with a personalized birthday card from your restaurant using OUR birthday data base and you can continually get them back…month by month and more. It’s been proven to work during good times & challenging times!

See my COVID-19 BLOG

Best Way to Increase Take-Out and Delivery Sales

2020-05-10

The most effective way to grow your take-out and delivery sales is:

Reach out and let the consumers know you have these services available in a personalized, targeted way to get them to try those services out. The best way to do this is by sending all your best regular customers prospects a personalized direct mail piece with special offers. The best heading you can use for the highest response rates is Happy Birthday or our new We Miss You mailers. This provides a caring, emotional connection when receiving the offer vs just “a deal” which yields typically up to 6x higher response rate. Cost-per-response has proven to be the lowest and is trackable unlike other types of saturation advertising.

WHY BETTER THAN OTHER ADVERTISING OPTIONS

Coop coupons does not have near the effect and only reaches “coupon shoppers’. Billboards let a specific area of people driving know you provide that service, but it doesn’t incentivize them to “try it”. Just mentioning that you now provide those services doesn’t usually get “most” consumers to react unless you motivate them to change their normal take-out or delivery buying habits with the “right” incentives. Going directly to them in a targeted approach vs any saturation advertising will be the most affordable and yield the highest response and return on investment.

PROVEN IT WORKS:

Boss’ Pizza and Chicken has three locations: one serving dine-in and two serving carryout or delivery only. The owner originally wanted to try and grow their dine-in business and restricted the birthday mailer offers to dine-in only, yielding a modest response. Later, once they lifted the dine-in only restriction to include birthday offers for carryout or delivery, their response rate increased dramatically.

Rafael’s is another predominately dine-in restaurant that has been using our Birthday mailers for carry-out during the CORVID-19 pandemic, and it’s been a key strategy in helping them stay solvent.

TAKE-OUT ALCOHOL SALES FOR RESTAURANTS CAN BE A HUGE MONEY MAKER

One Mexican Restaurant in Florida reported record Margarita sales during COVID-19 with curbside service. The liquor for most states just usually needs to be sealed to sell it when packaged.

Usually sold in bags or bottled for beer.

SEE MY COVID-19 BLOG - Best Marketing Solution to Survive Coronavirus for Restaurants

Best Marketing Solution to Survive Coronavirus for Restaurants

2020-04-21

GOOD NEWS - YOUR RESTAURANT’S MARKETING SOLUTION TO COVID-19 CHALLENGING TIMES!

As we know, the coronavirus has caused all of us to rethink how we conduct business, but the good news is that there is hope for a brighter future! We’re offering solutions to help your restaurant survive and thrive RIGHT NOW and keep your business growing thereafter. First, let’s look at the four reasons why consumers buy from a restaurant.

FOOD – BEVERAGE - SERVICE – ATMOSPHERE

COVID-19 has restricted consumers from purchasing for atmosphere reasons, but they can still enjoy your food w/ limited beverage and service via pickup. So why aren’t more people doing this? Simply put, it isn’t because they don’t like what you have to offer any more. It’s simply because it’s different than what they’re used to or in the habit of doing.

WE ARE ALL CREATURES OF HABIT.

When customers think of carryout, drive-up, or delivery, certain businesses come to mind, but probably not yours unless that’s been your normal business model. They usually think of you when they are thinking of all their other choices to dine-in somewhere, which is a huge number of options in itself during “good times.”

HOW DO YOU CHANGE CUSTOMER HABITS?

First of all, let’s talk about what doesn’t work. It’s not effective to only post on Facebook or your front sign to say you’re now doing curbside or carryout and hope enough people see it and respond. This method of marketing dramatically limits growth to maximize sales even in prosperous times, much less during a pandemic that’s forced all of us to change our way of thinking.

THE GOOD NEWS: WE HAVE A SOLUTION!

We call it “Marketing with a Heart”. If you reach out to customers in a very personalized and directly targeted way – with an incentive for them to order by carryout, curbside, or delivery as well as dine-in when available – you can start a new top-of-mind awareness when they think of ordering food. Then, follow up with them to keep them coming back until it becomes a new habit or re-establishing their previous habit of visiting you. You’re just offering other options in how they receive their food. It’s that simple but powerful! You’re diversifying their current “perception” of who you are and reaching out to them vs counting on them to think of visiting you on their own.

Sure, if they wanted to buy from you for atmosphere only, you might not get those sales, but if you do it right, you can get new customers you didn’t have by offering carryout, delivery, or drive-up. You could actually make more after COVID-19 restrictions are lifted for dine-in because you will have reached a whole new market in addition to previous customer types.

INTRODUCING OUR NEW COVID-19 REBOUND ‘WE MISS YOU’ MAILERS.

We have designed a special COVID-19 Rebound marketing method we call “We Miss You.” It’s a special direct mail piece that looks like this example. This template design would be customized and personalized for your particular restaurant.

WHY THIS STRATEGY WORKS.

Everyone is missing each other right now – you miss your customers, and they miss you. Reuniting you with your patrons re-establishes your relationship via carryout, curbside, delivery, drive-up or dine-in. They will appreciate it for two important reasons: you’re showing that you care while reassuring them that they can still have the wonderful food they’ve been enjoying via a new buying habit. We can help you with the ideal wording, suggested offers, and restrictions to help you maximize your profits. We can also give you some ideas for your overall restaurant strategy.

HOW DO YOU GET THE MAILER RESPONDENTS TO KEEP COMING BACK?

First, serve them great food! From a marketing perspective, we can add a simple text and/or wi-fi opt-in message for them to sign-up for future updates and offers. This way we can automatically keep in touch with them for you. For example, we can automatically send them another “We Miss You” digital message if they haven’t been back for a certain period of time. We can also keep them updated with any changes and incentives you desire. It’s amazing!

KEEP MOMENTUM GOING AND GROW BUSINESS AMONG FUTURE NEW AND LOST CUSTOMERS.

Proven data shows that there’s one non-seasonal time of year when most consumers spend extra money with all types of restaurants even if times are tough: birthdays. No matter if it’s dine-in, carryout, curbside, drive-up or delivery, this is when rewarding your customers’ loyalty means the most to them. Never take their business for granted. It’s a perfect time to get brand new customers to try your place for the first time and coax lost customers to return. You can also select and reach out to get most every new regular prospect in your neighborhood you desire.

Birthdays are also a great time to replace lost customers due to them moving away from you (statistically 17%) or become deceased. It’s a great time when you can actually track your return on investment for a change. Birthdays are a holiday that supersedes all others for extra restaurant sales, comparable to a Christmas that is spread out all year long. It’s a time that you can count on to have a steady flow of new business every month, even during the COVID-19 pandemic and generate up to 400% return on any investment every 30 days. Birthdays are a business slam-dunk, and this is why Birthdays 4 Business was born back in 2004. You can achieve ALL of these additional benefits with us besides just utilizing birthday marketing as a promotion for existing customer sign-ups. It makes a huge difference!

See Mailer Examples Here

WHY BIRTHDAYS 4 BUSINESS IS RECESSION-PROOF (862,000 GENERATED IN SALES FROM JUST ONE RESTAURANT).

Back in 2008 when the stock market crashed and many restaurants were closing, our Birthdays 4 Business Birthday mailers helped keep many restaurants solvent while many others were closing One Casual/Fine Dining 30 table restaurant in particular called Jerry’s Old Town Inn generated $862,000 in extra sales from our Birthday mailers’ first visit alone. This was generated from OUR birthday data base, which includes Birthdays from New Movers into the area. Most of their responses were “non-regulars” which verifies the sales were mostly “additional” spending they would not have had “without” the mailers. As an additional profit value, the restaurant had the opportunity to turn many of these New Faces into New Regulars. The “Regulars” that received the mailer were rewarded for their patronage all year long. Consumers LOVE receiving tangible birthday cards and gifts! If you send different ones out to different birthday prospects each month, your business will continue to thrive incrementally.

PROVEN BIRTHDAY MAILERS ARE PROFITABLE FOR CARRYOUT, CURBSIDE, DRIVE-UP & DELIVERY AS WELL AS DINE-IN.

Wingstop, a nationally branded chain, has been using our birthday mailers for over a year now, with most their responses being for carryout. They have welcomed hundreds of new customers from our Birthdays 4 Business mailers. Boss’ Pizza and Chicken has three locations: one serving dine-in and two serving carryout or delivery only. The owner originally wanted to try and grow their dine-in business and restricted the birthday mailer offers to dine-in only, yielding a modest response. Later, once they lifted the dine-in only restriction to include birthday offers for carryout or delivery, their response rate increased dramatically. Rafael’s is another predominately dine-in restaurant that has been using our Birthday mailers for carry-out during the CORVID-19 pandemic, and it’s been a key strategy in helping them stay solvent. Get this! One Mexican Restaurant in Florida reported record Margarita sales during COVID-19 with curbside service.

BIRTHDAYS 4 BUSINESS MAILERS AUTOMATICALLY CREATE PROMOTIONAL FOLLOW-UP MARKETING LISTS.

Every mailer has an attached data card to obtain email, direct mail, and texting guest lists to keep in touch with customers for updates and events like anniversaries, holidays, reminders, and promotions. We can do all of this for you automatically. Having a pre-existing customer list has been a lifesaver for many restaurants during COVID-19 to help promote updates, changes, and offers to boost extra sales and keep personalized relationships alive during this time.

FOR A LIMITED TIME – SPECIAL COVID-19 PROMOTION

We are offering FREE “We Miss You” Mailers for the FIRST 50 RESTAURANT participants. This is a “SECRET WEAPON” against COVID-19 to help our restaurant partners SURVIVE and PROSPER during these challenging times.

JUST CLICK ON THE CONTACT US LINK AND COMPLETE THE FORM.
WE WILL GET BACK TO YOU RIGHT AWAY WITH MORE DETAILS!