I started with 500 mailers per month. The response was so great that I increased it to 1,000 mailers per month. Our response has been mainly from new customers -- 56 new people and only seven regulars. It is tremendous!
It's been a year and very successful for us... We're seeing a lot of new people come in and they repeat... Since we started with this program a lot of people have enjoyed it... The birthday promotion is very successful.
So many new customers that have not heard of us before. During the first week we saw a party of nine people that have never been here and never would have known of us if not because of the mailer… just one example of the benefits.
Groupon cost me $3000.00 to get 400 people in the door, most of which did not come back. With Birthdays4Business, it cost me much less to get people in the door and they come back after the first visit.
Tried saturation mail through the USPS Direct Mail Program and it brought in the same faces everytime and gave unnecessary discounts. We see 141 new faces in a month with the Birthdays4Business program.