MKTG SECRETS

Secrets Why our

works so Amazing!

It’s 7x Harder to get New Customers to try your place out & Lost Customers to Return
than to get Existing Customers to come back for another visit

Consumers React and Respond up to 5X more from Emotion vs Logic

SAVE thousands of dollars in advertising if you reach Existing Customers
& New Prospects Directly vs using any Saturation Advertising

Targeted Advertising/Marketing can seem more expensive per “reach” than
Saturation Advertising but yield a much higher Return on Investment

Statistically Only 10% of your Customers Follow you on Facebook

The #1 Social Media and Direct Mail “HOOK” to get customers to Start
Engaging and Respond is saying “Happy Birthday”

Social Media can have up to 4X more engagement when combined & coordinated with
a Direct Target Customer List in the Right Way

You can build up to a 10X Larger Customer Marketing List by adding many
New Customers & Using a variety of customer sign-up methods to get their contact info

Rewards Programs can be Great but usually have limited Marketing capabilities & don’t
provide software intelligence to get them to return if they stop visiting you

Billboards can get people to Recognize your Name but Rarely Respond

There is a very Inexpensive way to maximize Branding that virtually
everyone misses!

You can Increase your Average Tickets up to 4x if you Invite people to
your business when they typically bring lots of friends and family. Birthdays is #1 time

The only way to accurately Track Return on Investment with Advertising or
Marketing is to be tabulated in detail by each marketing method itself vs just comparing
one year to the next which has too many variables to be accurate!

Tracking Return on Investment from New Customers is a
vastly different formula than Tracking Return on Investment from additional visits

Top 10 primary evaluation points

These are my Top 10 primary evaluation points that should be made to maximize your Return on Investment:

• Does the advertising /marketing not only "reach" your customers, but get them to respond in a way that's trackable?

• Is your "hook" message emotional because emotional messages yield up to 5x higher response rate

• What is the average New Customer acquisition cost? 

• What is the average Extra Visit cost?

• Are you building branding that gets a direct response or just gets peopleto remember your name like most does?

• Is your marketing a Saturation method or Direct Response and do you realize the benefits and differences in both?

• Is your advertising or marketing reaching "everyone" that's your primary profile type of customer in your neighborhood that will make you the most money

• Is your discounting "controlled" discounting so you're not reducing your company image and increasing comps to get your more business?

• Does your advertising and marketing build goodwill in your local area?

• Do you know what you're making and the customer names & type of customer you're making it from, whether it's an existing customer or not?