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The most effective way to grow your take-out and delivery sales is:

Reach out and let the consumers know you have these services available in a personalized, targeted way to get them to try those services out. The best way to do this is by sending all your best regular customers prospects a personalized direct mail piece with special offers. The best heading you can use for the highest response rates is Happy Birthday or our new We Miss You mailers. This provides a caring, emotional connection when receiving the offer vs just “a deal” which yields typically up to 6x higher response rate. Cost-per-response has proven to be the lowest and is trackable unlike other types of saturation advertising.

WHY BETTER THAN OTHER ADVERTISING OPTIONS

Coop coupons does not have near the effect and only reaches “coupon shoppers’. Billboards let a specific area of people driving know you provide that service, but it doesn’t incentivize them to “try it”. Just mentioning that you now provide those services doesn’t usually get “most” consumers to react unless you motivate them to change their normal take-out or delivery buying habits with the “right” incentives.  Going directly to them in a targeted approach vs any saturation advertising will be the most affordable and yield the highest response and return on investment.

PROVEN IT WORKS:

Wingstop, a nationally branded chain, has been using our birthday mailers for over a year now, with most their responses being for carryout. They have welcomed hundreds of new customers from our Birthdays 4 Business mailers. 

Boss’ Pizza and Chicken has three locations: one serving dine-in and two serving carryout or delivery only. The owner originally wanted to try and grow their dine-in business and restricted the birthday mailer offers to dine-in only, yielding a modest response. Later, once they lifted the dine-in only restriction to include birthday offers for carryout or delivery, their response rate increased dramatically. 

Rafael’s is another predominately dine-in restaurant that has been using our Birthday mailers for carry-out during the CORVID-19 pandemic, and it’s been a key strategy in helping them stay solvent. 

TAKE-OUT ALCOHOL SALES FOR RESTAURANTS CAN BE A HUGE MONEY MAKER

One Mexican Restaurant in Florida reported record Margarita sales during COVID-19 with curbside service.  The liquor for most states just usually needs to be sealed to sell it when packaged. 

Usually sold in bags or bottled for beer. 

SEE MY COVID-19 BLOG - Best Marketing Solution to Survive Coronavirus for Restaurants