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UNDERSTAND WHAT CONSUMERS ARE THINKING - OVERCOME THEIR FEARS

We are all creatures of habit, aren’t we?  The challenges most restaurants and many retailers face now is that Covid-19 has forced all of us to hibernate and change many of our previously normal habits which may have been buying from you.  This includes where and how we “dine-in” at a restaurant or buy food prepared to “dine-in” at home.  In order to get many to feel comfortable buying from you again or for the 1^st time, it’s important to understand what they are thinking to offer solutions to their concerns.

THESE ARE THE QUESTIONS THEY ARE ASKING THEMSELVES RIGHT NOW AND FEARS WHICH ARE:

1. What does social distancing look like at your place?
2. Can we still enjoy a meal together like we used to?
3. Will limited capacity mean I won’t have a place to sit when I get there?
4. Can we sit at the same table together?
5. What is ordering curbside or take-out like with you?
6. Will the meal and portion size be the same ordering Take-out or Curbside as it was Dine-in?
7. Will they come out to my car wearing a mask if it’s Curbside?
8. Will your staff, restrooms and atmosphere be using CDC protocols & wearing a mask?
9. Can I order beer or alcohol curbside and if so, what kind and what does the container look like?
10. How and where should we order food & beverage for or Birthday and Anniversary since we definitely want to celebrate during those times either at home or dining out.    

THE SOLUTION – REACH OUT TO THEM PERSONALLY & DIRECTLY TO COMFORT THEIR FEARS & THEY’LL COME BACK

Just saying you offer Curbside, Take-out, Drive-up or that you’re now open for Dine-In isn’t going to be enough for “most” to feel comfortable with what to expect.  And that’s if they even see your message somewhere. They need to know what you’re offering, but for most, they also need to have a compelling, motivating offer to incentivize trying these new experiences with you. That way, you can put their minds at ease to return after realizing how enjoyable, easy and fun it was visiting you again or for the first time.  But this should be done in a highly controlled and targeted discounting way so you make money and control comps.

BEST WAY TO ACHIEVE THIS

1. Invite them to try your place for Dine-in, Curbside, Take-out or Delivery in a very personalized way
2. Invite them during a time when most everyone is going to either dine-out or order food for home to celebrate, which is their birthday. Birthdays typically yield up to 6x higher response rate
3. Use OUR Birthday list and select which demographics and how many you’d like to invite around you
4. Personalize the birthday card with their name and 2 offers on it for 2 separate visits that month
5. Make your birthday offers valid for Dine-in, Take-out, Curbside or possibly Delivery.  

Let “them” decide how they want to experience buying from you.

1. Show visuals of your food and possibly atmosphere on the mailer to give them a visual of expectations
2. Have a response tracking system that allows you to know how many are responding…what you’re making after discounts…what type of customers are responding….which methods they are electing to buy from you…and what their customer ratings are from their experience.  This invaluable knowledge will allow you to analyze & assess what consumers think of your changes and how appealing they are to them.  

Our one-of-a-kind NETPro © tracking does this: “IF THEY COME BACK…YOU’RE ON TRACK”!

1. Add an additional digital sign-up on mailer to invite them back for their Anniversary & Promos for more sales and to keep them in the habit of coming back.  We can automate this for you with our unique A.R.M.S system.

STATISTICALLY AFTER THEY’VE VISITED YOU 3X IN CLOSE PROXIMITY, THEY’VE ESTABLISHED A “HABIT” OF VISITING YOU WHICH SHOULD BE THE PRIMARY OBJECTIVE!

BIRTHDAYS 4 BUSINESS CAN DO ALL THIS FOR YOU AND MORE WITH THE BEST RECOMMENDATIONS!

DON’T DELAY!

MAKE YOUR RESTAURANT TOP-OF-MIND WHEN THEY’RE MAKING THEIR DINING “IN OR OUT” CHOICES

The longer you wait, the harder it will be to get them back.  Now is the time many are on the fence and undecided about where and how they can enjoy a good meal without cooking.  

Get them to start a new spending habit with you using whatever method(s) they desire.  It’s all profitable.

If you’d like us to contact you with details click on the CONTACT US link below

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